Contractors can generate leads by creating how-to guides and eBooks that provide valuable information about home repair and renovation. They can also create Facebook and Instagram pages to connect with customers.
Another option is to use Google Business Profile, which is free for businesses. This platform can help potential customers find your business and increase your visibility on Google Search and Maps.
Angi
Angi, formerly Angie’s List, is a powerful home contractor lead generation platform that can help you grow your business. This service connects homeowners with qualified contractors and provides access to verified reviews. However, it requires a significant financial investment between monthly fees and per-lead costs. However, if used correctly, it can provide a high ROI for contracting businesses. Find out more at Seo Services for home contractor leads.
Unlike other lead services, Angi’s leads are highly targeted and sourced from customers actively searching for local contractors. This can increase your business’ visibility and significantly expand your client base. In addition, Angi’s reputation as a trusted platform gives you an advantage in the industry.
Houzz
Houzz is an online platform where homeowners can get inspiration and connect with contractors. Homeowners can search for professionals in various categories, including interior design, kitchen and bathroom remodeling, and landscaping. They can also share their ideas and projects with others in the community.
Houzz has tens of millions of users who are looking for professionals to help with their projects. This makes it a valuable lead generation tool for building materials businesses that want to reach homeowners.
A homeowner can search for pros in the Find Professionals directory or complete a project questionnaire to be matched with up to five pros. When a pro is selected, a Houzz Concierge Representative will call the homeowner to schedule a consultation.
HomeAdvisor
HomeAdvisor offers a variety of services to help homeowners complete DIY home projects. For example, it can help a homeowner calculate the cost of a remodeling project or find contractors to help with simple tasks like hanging curtains or mounting a TV.
However, the service does have some drawbacks. One is that homeowners can easily get multiple quotes from different contractors. This can be frustrating for the customer. Additionally, HomeAdvisor shares leads with other companies, so the same job can be booked by more than one contractor.
Using online marketplaces can be a great way to generate home service leads. But it’s important to make sure you have a well-planned marketing strategy in place.
Thumbtack
Thumbtack is a marketplace platform that connects customers and service professionals. Its users can find local professionals to help with more than 1,100 projects, including home services. Its service providers can earn money by accepting leads from customers, and it offers background checks to ensure its users are trustworthy.
However, it can be difficult to get good leads on the platform. Local competitors, flaky homeowners, and non-serious individuals can send bad leads, which cost hardworking contractors time and money. Thumbtack offers refunds for some types of bad leads, but not all.
CraftJack
CraftJack helps contractors and service professionals find qualified leads that convert into projects. It offers a variety of marketing tools, including a website, search engine optimization, and reputation management. It also offers a Google Business Profile, which is a great way to showcase your brand and connect with potential customers.
With a revenue range of $10M – $50M, CraftJack is competitive with other home contractor lead generation companies like Housecall Pro and Taskrabbit. Sales development representatives can capitalize on this competitive positioning advantage by highlighting how the company’s solutions support contractors in managing their business efficiently.
Google Business Profile
Google Business Profile can help you get more home contractor leads by getting your business information in front of the people who need it most. It also allows customers to call or book appointments directly from the search results page.
Posting on your Google Business Profile regularly can increase engagement and visibility. For example, posting seasonal promotions or DIY tips can add value to your services and create trust with potential clients.
Whether they’re looking for a roofer, remodeler, plumber, electrician, HVAC professional, landscaper, cleaner, or other home service provider, potential clients are likely to search online before picking up the phone or flipping through the Yellow Pages. Optimizing a Google Business Profile can improve local search rankings, which in turn increases visibility and attracts more new clients.
Taskrabbit
Taskrabbit is a leading gig economy platform that connects freelancers with potential customers for home-related projects. It offers a wide range of services such as delivery, shipping freight, furniture assembly, and errand running. It also provides assistance with a variety of other tasks, including cleaning and organizing.
While there are many ways to generate contractor leads, a good place to start is with online directories such as Houzz and Thumbtack. These directories can provide targeted local advertising and premium profile placement.
However, users should be aware that their profiles and services may be removed if they violate platform rules. This can be frustrating, especially for contractors who have worked hard to build their profiles.